{"title":"Black Friday 40% off","description":"\u003c!-- Smart collection on product tag(s) bf26-40. Tags are added by the Black Friday price job (VPS \/opt\/ke-automation\/black-friday-2026, bf_prices.py tier-tags, 00:01 09\/11\/2026) and removed at the end of the sale (run_revert.sh 23:59 30\/11 + run_tag_sweep.sh 00:30 01\/12). Created 06\/11\/2026 for the theme's Shop by discount boxes (Becki 14:30\/14:31). Hidden until go-live. --\u003e","products":[{"product_id":"shockemohle-siena-snaffle-bridle","title":"Schockemohle Siena Snaffle Bridle","description":"\u003cp\u003eThe Siena is a beautiful dressage snaffle bridle from the Shockemohle Antomic Line.\u003c\/p\u003e\n\u003cp\u003eThe Anatomic Line bridles from Schockemohle are a range of bridles constructed and adapted to the horse's anatomy. The bridles allow the horse to feel comfortable while working and able to produce a soft outline and a free way of going.\u003cbr\u003eThe unique anatomic headpiece has been specifically designed to reduce pressure around the sensitive poll area. The headpiece is wide, with just the right amount of padding to ensure comfort and unrestricted space for the horse's ears.\u003c\/p\u003e\n\u003cp\u003eThe shaped noseband of this bridle has the Anatomic Line cut out to make space for the cheek bones. The noseband is softly padded throughout with a pull-back crank style closure under the jaw, making it easier to fasten and reducing the chance of pinching. The Siena has further enhanced padding, right across the D-rings on the underside of the noseband.\u003c\/p\u003e\n\u003cp\u003eIn a new concept for Schockemohle, the Siena features a subtle press button \u0026amp; velcro quick-remove curved browband, with extra large crystals. This means it's easy to switch out your browband without having to take all your bridle apart!\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe cut out noseband allows for more space for the bit\u003c\/li\u003e\n\u003cli\u003eRolled throatlash adjustable at both sides\u003c\/li\u003e\n\u003cli\u003e50mm wide noseband\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePress button \u0026amp; velcro quick-remove browband\u003c\/li\u003e\n\u003cli\u003eNickel free\u003c\/li\u003e\n\u003cli\u003eNon-removable flash noseband\u003c\/li\u003e\n\u003cli\u003eAvailable in two colours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e→ Looking for a double bridle like this? Check out the \u003ca href=\"https:\/\/kingdomequestrian.com\/products\/shockemohle-milazzo-double-bridle\"\u003eSchockemohle Milazzo.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e→ Customise your bridle with extra quick-remove browbands here: \u003ca href=\"https:\/\/kingdomequestrian.com\/products\/schockemohle-siena-quick-remove-browband\"\u003eSiena Browbands.\u003c\/a\u003e\u003c\/p\u003e","brand":"Schockemohle","offers":[{"title":"Black\/Silver \/ Cob","offer_id":41698969682014,"sku":"SCHOCK_1101-00074.1","price":224.95,"currency_code":"GBP","in_stock":false},{"title":"Black\/Silver \/ Full","offer_id":41698969714782,"sku":"SCHOCK_1101-00074.2","price":224.95,"currency_code":"GBP","in_stock":false},{"title":"Black\/Patent\/Silver \/ Cob","offer_id":41698969747550,"sku":"SCHOCK_1101-00074.3","price":155.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Patent\/Silver \/ Full","offer_id":41698969780318,"sku":"SCHOCK_1101-00074.4","price":233.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/3000\/4354\/files\/1101-00074_Siena_black-patent-silver.jpg?v=1750082941"},{"product_id":"schockemohle-equitus-beta","title":"Schockemohle Equitus Beta Snaffle Bridle","description":"\u003cp\u003eThe Schockemohle Equitus Beta is part of the incredible anatomical Equitus line from Schockemohle. \u003c\/p\u003e\n\u003cp\u003eThe Equitus line is a range of bridles that meet the highest demands in terms of horse comfort with their unique designs and functional build. Unlike some anatomical styles of horse wear - the Equitus line manages to blend this with striking designs too - so you don't have to compromise on looks either.\u003cbr\u003eThe patented innovative line of bridles reduces pressure at precisely the right places on the horses head. The cheekpieces are fixed to the caveson to stabilise the bit in the mouth - this means the reins aids are transmitted as a gentle impulse to the nose of the horse which makes a much more sensitive and effective use of your aids.\u003c\/p\u003e\n\u003cp\u003eThe softly padded and anatomically shaped headpiece assures freedom of movement of the horses ears and relieves any poll pressure. The flash strap is placed to give your horse more room to breathe (literally!) and the entire design is positioned to bypass of the sensitive facial nerves.\u003c\/p\u003e\n\u003cp\u003eThe Beta is a fixed flash noseband snaffle bridle, in a more glamorous design, slightly wider noseband and sparkling browband. Fixed button rivets on the side of the horses head make for quick individual adjustments too.\u003c\/p\u003e\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCurved Equitus headpiece, reducing ear and poll pressure\u003c\/li\u003e\n\u003cli\u003eFixed cheekpieces to stabilise the bit\u003c\/li\u003e\n\u003cli\u003eThroatlash adjustable at both sides\u003c\/li\u003e\n\u003cli\u003e45mm wide padded, shaped noseband\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFixed flash strap with more room for your horse to breathe\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCrystal curved browband\u003c\/li\u003e\n\u003cli\u003eNickel free\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e→ Looking for a sparkling more glamorous version of the Beta? \u003ca href=\"https:\/\/kingdomequestrian.com\/products\/schockemohle-equitus-beta-glam\"\u003eCheck out the Beta Glam.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e→ Looking for a double bridle version of the Beta? \u003ca href=\"https:\/\/kingdomequestrian.com\/products\/schockemohle-equitus-gamma\"\u003eShop the Equitus Gamma.\u003c\/a\u003e\u003c\/p\u003e","brand":"Schockemohle","offers":[{"title":"Black\/Silver \/ Cob","offer_id":41740642156638,"sku":"SCHOCK_1101-00045.1","price":259.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Silver \/ Full","offer_id":41740642189406,"sku":"SCHOCK_1101-00045.2","price":259.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Silver \/ Extra Full","offer_id":41740642222174,"sku":"SCHOCK_1101-00045.3","price":259.95,"currency_code":"GBP","in_stock":true},{"title":"Espresso\/Silver \/ Cob","offer_id":41740642287710,"sku":"SCHOCK_1101-00045.4","price":155.95,"currency_code":"GBP","in_stock":true},{"title":"Espresso\/Silver \/ Full","offer_id":41740642320478,"sku":"SCHOCK_1101-00045.5","price":259.95,"currency_code":"GBP","in_stock":false},{"title":"Espresso\/Silver \/ Extra Full","offer_id":41740642353246,"sku":"SCHOCK_1101-00045.6","price":259.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Patent\/Silver \/ Cob","offer_id":41740657000542,"sku":"SCHOCK_1101-00045.7","price":179.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Patent\/Silver \/ Full","offer_id":41740657033310,"sku":"SCHOCK_1101-00045.8","price":269.95,"currency_code":"GBP","in_stock":true},{"title":"Black\/Patent\/Silver \/ Extra Full","offer_id":41740657066078,"sku":"SCHOCK_1101-00045.9","price":269.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/3000\/4354\/files\/1101-00045_Equitus_Beta_blackpatentsilver.jpg?v=1750082964"},{"product_id":"schockemohle-tokyo-select","title":"Schockemohle Tokyo Select Snaffle Bridle","description":"\u003cp\u003eThe Tokyo Select bridle is part of the Select range from Schockemohle. 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The elastane inserts provide a comfortable, secure fit while the technical fabric ears protect against insects and reduce distracting noises.\u003c\/p\u003e\n\n\u003cp\u003eThe sparkle detailing adds a touch of glamour that stands out in the warm-up ring and the competition arena alike. A great choice for riders who want their horse's tack to make an impression.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWoven knit cotton with glittering Cordura accents\u003c\/li\u003e\n\u003cli\u003eElastane inserts for a stretchy, secure fit\u003c\/li\u003e\n\u003cli\u003eProtects against insects and reduces noise\u003c\/li\u003e\n\u003cli\u003eEye-catching burgundy with sparkle detailing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Equestro","offers":[{"title":"Default Title","offer_id":42483765608542,"sku":"SS00529A_CBG","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/3000\/4354\/files\/SS00529A.jpg?v=1772042123"},{"product_id":"equestro-dog-leash-polo-s-model","title":"Equestro Polo Dog Lead Model S - Black","description":"\u003cp\u003eThe Equestro Polo Dog Lead Model S is a strong webbing dog lead in black from Equestro's Polo range of dog accessories. 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